Hi, I am Shuchi.

I am Boston based digital product designer. I have done projects which required user experience design and website front end development. I have discovered my passion in product designing and pivoted my career towards digital product design. I have worked with companies ranging from small team start ups to large tech companies. I have worked on variety of projects from UI feature enhancement of a mature digital products or building new products ground up.

I approach projects with a focus on the business vision. I base my designs on user research, data analytics and user requirements.

In my career of 10 years in design I have been responsible for designing Group 1001’s ERP (ONYX), user interface for Hitachi’s cloud storage system (Aspen), ASA’s website feature enhancements and web applications design for “launch your career”. I have also worked on branding and website design for MMM group (now WSP) Canada. I also worked on some freelance projects for small businesses. I designed and developed Creative Thali’s website, I did packaging design for Bloomsberry chocolate “The complete diet”.

When I am not working I volunteer to work with future creatives in Destination Imagination. This is a tournament where students solve open-ended, STEAM-focused challenges and present their solutions. I am a trained dancer and volunteer to teach young dancers Bollywood dance. My other hobbies are painting, listening to audio books and reading. I love to travel with family and enjoy exploring new places. I also love sitcoms and my all time favorite series is Friends.